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EAT, Hubson Partner to Electrify Land Rover Models

In order to provide industry-leading EV expertise in the production of electrified Land Rover vehicles, Everrati Advanced Technologies (EAT) have announced a partnership with Hobson Industries Limited.

EAT-HudsonAn internationally-renowned engineering-based company established in 1987 by Peter Hobson – who served as a Royal Navy Naval Weapon Engineer – Hobson Industries offers through-life support for heritage Land Rover models, encompassing everything from parts supply to full vehicle builds.

These include armoured and soft skin variants of Land Rover models, all of which have had ICE powertrains up until now. As part of the new collaboration, Hobson Industries’ vehicle builds will benefit from EAT’s state-of-the-art electric powertrains – already proven in Everrati’s range of electrified icons, which include a Land Rover Series IIA. The electrified models developed with Hobson Industries will be used for security and defence projects.

Drawing upon Everrati’s unique combination of engineering experience; amassed from more than 50 years of collective expertise working within automotive OEMs, EAT was established earlier in 2022 following rapidly growing demand for Everrati’s high-end EV solutions.

Its product line-up includes the redefined and electrified Land Rover Series IIA, which has been developed at the company’s technical centre in Upper Heyford, Oxfordshire, and incorporates a brand-new EV powertrain courtesy of the company’s expert team of industry specialists from world-leading OEMs. The off-roader’s 60kWh battery pack has a power output of 150bhp and 300Nm of torque reinvigorates the car’s original character.

Founder and CEO of Everrati, Justin Lunny, said: “We are delighted to announce this new partnership with Hobson Industries, a globally renowned expert in every aspect of through-life management of classic Land Rovers. One of the most ubiquitous vehicles in active service in the security and defence sectors around the globe, these industries are increasingly embracing electrification especially where quiet, stealth vehicles are required.

“Everrati Advanced Technologies is expertly placed to support the transition of these older vehicles to a clean and sustainable future. The combination of Hobson Industries’ unparalleled reputation – and its connections to the security and defence sectors – with EAT’s state-of-the-art EV propulsion systems is unique.”

Founder and Managing Director of Hobson Industries, Peter Hobson, said: “Few companies can match Hobson Industries’ ability to offer through life support management and development of Land Rover heritage vehicles in both military and civilian platforms. Across the markets we serve in the UK and globally, we have established close relationships with the people that trust and depend on us. I am delighted to partner with Everrati Advanced Technologies. I have always said that thanks to us, the Land Rover need never die. With EAT that statement has never been truer.”

Utilising proven Everrati automotive EV propulsion system platforms as a starting point, EAT provides consultation on a suite of electrification solutions for commercial clients, from initial concept, analysis services and feasibility study to complete turnkey EV powertrain provision. In addition, EAT provides provide software and IP development for bespoke customer requirements.

Initially focused on the low-volume specialist and luxury vehicle sector, EAT provides design, development, engineering, and production consultancy services, enabling customers to create almost any bespoke EV powertrain solution they desire. Whether a redefined version of an existing vehicle or an entirely new electric propulsion system application.

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Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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