element14 Announces New Global Franchise with Nordic Semiconductor

element14 in an effort to provide its customers with a wide range of wireless devices, announces the addition of Nordic Semiconductor to their extensive product offering.

As the future of electronics goes wireless and portable due to insatiable consumer demand for ever greater levels of freedom and flexibility, Nordic Semiconductor will play a key role in the realization of that future by providing ultra-low power (ULP) wireless chips that can run for a long time from small power sources.

Geir Langeland, Director of Sales and Marketing for Nordic Semiconductor commented: “Premier Farnell is a well-respected distributor with a focus on developer support. This profile matches Nordic Semiconductor’s requirement to make its Bluetooth 5 and other low power wireless connectivity solutions available to the widest audience. Through the partnership, Nordic’s range of nRF51 and nRF52 Series multiprotocol SoCs, RF protocol stacks and development tools are now even more accessible for designers building wireless devices from toys, disposable medical products, and low-cost wearables to the most complex VR/AR, mesh networking and Internet of Things solutions.”

Premier Farnell is part of Avnet, and this new franchise builds on the strong relationship Avnet have held with Nordic Semiconductor since 2001. With the addition of this franchise, Premier Farnell and Avnet are now able to support customers using Nordic Semiconductor devices from concept and design right through to high volume production.

Adding to the announcement, Simon Meadmore, Global Head of Semiconductors at Premier Farnell and element14 says: “As the Development Distributor, we seek to provide our customers with an exceptional range of market leading products coupled with a high level of support as they develop their products for the market. Nordic Semiconductor devices provide class-leading levels of wireless performance and sophistication at a price that enables their chips to be used in even the most cost-sensitive consumer products such as sports and fitness sensors, gaming controllers, digital and satellite TV and many more.  With the Internet of Things driving democratization of design and the emergence of new start-ups with market changing offerings, Nordic Semiconductor represents a key addition to our line card.”