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Elitecore comes together with du to transform Dubai enables WiFi Monetization platform


The WiFi Service Management Platform major – Elitecore Technologies announces that it has successfully enabled du – a affluent telecom operator in the Middle-East to deploy a platform with multiple capabilities to WiFi monetize platform.

The Elitecore SMP allows du to deliver enhanced WiFi services with varied usage options.  That includes complementary basic Wi-Fi access, free high-speed access for government usage, as well as premium paid high-speed Wi-Fi.  The platform also includes advanced management capabilities such as analytics and insights into usage and customizable push notifications for nearby WiFi availability.  It also includes monetization capabilities including location-specific, context-aware advertisements and offers across du hotspots.

Commenting on the successful deployment, Jihad Tayara , Vice President Business Development & Strategic Partnerships, du, said, “Elitecore’s comprehensive SMP helped us to offer anytime-anywhere connectivity, helping us to rapidly push forward the Smart City initiative in Dubai. With the Elitecore platform, we are able to develop business models that both benefit the public and create new monetization opportunities.”

Elitecore also provided a monetization platform including mobile apps for iOS, Android and Windows, an advertisement server and reporting and analytics.

Akshat Joshi, VP- Wi-Fi Product Management, Elitecore Technologies further added, “We are glad to be a preferred technology enabler and allow du to move a step closer towards the U.A.E’s transformation into the one of the smartest places in the world. Elitecore’s flexible and scalable platform, along with its proven expertise, has enabled du to launch next-generation innovative Wi-Fi services and differentiate itself across various business markets.”


BiS Team

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