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Emark to Seamless Basic-Fit’s Customer Journey


Emark leveraging the Salesforce Marketing cloud will assist Basic-Fit to create and map their 1-to-1 customer journeys. The company will establish a fully centralised customer overview.

This will enable Basic-Fit in the near future to offer all its members more personal and relevant supervision and guidance, across all channels and devices.

Emark and Salesforce Marketing Cloud expertise will provide Basic-Fit all the tools it needs. Salesforce Marketing Cloud makes it possible to embed every member interaction – from a website visit, via opening a newsletter through to contacting customer services – in the customer journey, so that Basic-Fit can supervise and guide its members more personally, via all contact channels and devices. As a result, Basic-Fit will be able to pass on the right message via the right channel, at exactly the right moment.

“We wanted to get away from all the separate systems containing customer data. As part of that search, we needed a total solution that would enable us to build up a 360 degree customer overview. Salesforce is the ideal solution. If we know more about our members, we can offer them better service. In turn, they are more satisfied with their subscription, and remain members longer. Our cooperation with Emark already feels good, and we are delighted to have such a professional partner on our side for this challenging project, said Susanne de Schepper, international manager Customer Care at Basic-Fit.

“We are pleased to work with Basic-Fit, a fast growing company with a fabulous product. Our knowledge and experience of data and technology offer us the ideal starting point to assist Basic-Fit in the digital transformation of their customer communication process for an interesting target group with a wide variety of individual customer requirements adds Eric Verhage, CEO of Emark.


BiS Team

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