Emerson Network Power has announced a global rebranding campaign to be named as Vertiv. The company has also on boarded Rob Johnson as its new CEO. Johnson, most recently an operating partner at Kleiner Perkins Caufield & Byers, spent 10 years at American Power Conversion (APC), a leader in data center infrastructure. He was President and CEO of APC when the company was sold to Schneider Electric for $6.1 billion in 2007. While at APC he also served as General Manager of the company’s Availability Enhancement Group.
Bryan Kelln, partner and president of portfolio operations at Platinum Equity, said Johnson’s leadership skills and technical expertise make him a perfect fit to lead Vertiv.
“Rob has a unique blend of industry knowledge, operational acumen and entrepreneurial spirit,” said Kelln. “This is a transformational opportunity for the company and we believe Rob is the right leader to grow the business as we establish a culture focused on speed, innovation and customer service.”
“Rob knows the technology inside out, especially in data center environments, and understands what customers need,” added Kelln. “He knows what it takes as a CEO to inspire employees and lead a profitable, global enterprise. He’s also an innovator who shares our vision for what Vertiv can become as a standalone business.”
Under the new brand name – Vertiv, the company will provide mission-critical infrastructure technologies for vital applications in data centers, communication networks, and commercial and industrial environments.
“It’s a fresh start for a business that already has so much going for it. I look forward to working with my new colleagues at Vertiv as we begin this transformational chapter in the company’s history,” said Johnson. “As an independent company, Vertiv will operate with great freedom to make business strategy and investment decisions, move more quickly like a startup, and focus on innovative solutions for our customers, including those in the growing cloud computing, mobile and IoT networks.”
Vertiv will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its industry-leading flagship brands ASCO, Chloride, Liebert, NetSure and Trellis.
In support of its rebranding as Vertiv, the company has unveiled its new website at www.VertivCo.com and starting in January 2017, will launch an advertising campaign to introduce its new brand with the theme “Your Mission is Critical.”
The company, which is headquartered in Columbus, Ohio (USA), has more than 20,000 employees and more than 25 manufacturing and assembly facilities worldwide.
Platinum Equity acquired the business today from Emerson in a transaction valued in excess of $4 billion. Emerson also retained a minority interest in the company.