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Is Enterprise Mobility the New Black? Unlocking the emerging trend

Enterprise Mobility

As we come of age, mobile devices are becoming and more and more an imperative part of our daily lives. It has been perceived that, socializing through mobile devices have amplified to such an extent that on an average Americans spend 2.7 hours a day on it.

Enterprise mobility as a trend seems to be also executing an integral role for companies – large and small. As per a survey, by 2015, mobile app development projects will outstrip native PC projects by a ratio of 4-to-1. Inaptly, despite this relevance; it can be challenging to identify the most reputable resources for enterprise mobility information. The major topics of discussion which have attracted the attention of the entire world in this respect are enterprise mobility trends, release of new mobile devices and its impact on enterprise mobility, followed by mobile enterprise application strategy & development and much more.

Escalating mobility support for customers, employees and business partners, across Asia Pacific has become the top strategic priority for telecom enterprises in 2013, exceeding other telecom priorities like consolidating operations equipment, performing network management, consolidating telecom, rationalizing and moving communications applications to the cloud.

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According to Katyayan Gupta, while enterprises will invest in a range of mobility products and services, there are five basic areas in particular which will attract the peak investment in 2013. Vendors need to focus on the solutions and engagement models that meet customers’ needs in these five areas and target the industries and countries where the demand will be the paramount. The Five areas reads in the order as, viz:

Telecom expense management solutions– This is one of the most critical telecom requirements for AP CIOs in 2013. Across the region, 50% to 60% of organizations pay the entire cost of voice and data services for company-supported Android and iOS phones and tablets. For BlackBerry phones, this proportion is nearly 70%.

Business consulting services– Unambiguously for defining a formal enterprise mobility and/or BYOD program strategy, including devices, applications, data access, and provisioning. Moreover, AP organizations will likely need help in drafting compliance and legal policies related to enterprise mobility.

Mobile device management solutions– To secure data through centralized management of devices and apps. Additional solutions likely to be considered include data leak prevention, controlling mobile device access to corporate email through Microsoft Exchange ActiveSync and two-factor authentication.

Corporate app stores- Investments in app stores will increase in 2013 as organizations seek to simplify application provisioning, management, and updates. In terms of design and structure, organizations require advanced sort functionalities so that they can categorize all apps by role and function in addition to basic categories like application type, most-downloaded app, and top-rated app. Some forward-looking enterprises are also planning to build an “intelligent” recommendation engine into the store to improve application discoverability.

Packaged applications for mobile collaboration– To expedite “anytime, anywhere” collaboration, enterprises require both typical collaboration applications like Microsoft SharePoint/Lync and Cisco WebEx and next-gen enterprise social applications like Yammer and Chatter.

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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