In the wake of E-Commerce booming in the Middle East and the recent ‘Online Shopping Behaviour Study 2013’ courtesy; MasterCard found that almost 50 percent of consumers in the UAE, Saudi Arabia and Qatar already shop online while patrons in other GCC countries also strongly follow this trend.
To be able to engage with this new breed of shoppers and to deliver easy and instantaneous access to its comprehensive range of best-in-breed antivirus and IT security solutions, ESET has now launched an online store that will cater to both business and home customers in Bahrain, Egypt, Libya, Lebanon, Oman, Qatar, KSA, Kuwait, the UAE, Jordan and Yemen.
As a security solutions vendor, the safety and security of its online customers have been marked as top priorities of the online store and ESET has established the e-store in co-operation with CyberSource International, one of the most trusted payment gateways in the region and Network International, a part of the leading banking organization- Emirates NBD.
Pradeesh VS, GM at ESET Middle East, alleged that: “Across the region, the trend towards online shopping is evident and we want our solutions and the associated customer support to be as easily available to our customers as possible. At the same time, we have ensured that we can offer this convenience in the most secure manner by implementing a number of technologies and policies that will best safeguard the privacy of our customers.”
To guarantee quick download and trouble-free product registration, ESET has streamlined the procurement process. Fresh solution licenses once purchased are sent to users via email while the security software itself can be easily downloaded via the web. The typical size of these ‘light’ downloads is a mere 1500KB meaning users can be up and running within a matter of minutes.
Through the online store, home users will be able to purchase licenses to ESET’s Smart Security 7 and NOD32 Antivirus 7 for Windows based PCs as well as the recently upgraded ESET Cyber Security and ESET Cyber Security PRO for Apple Mac computers. The company’s robust offering aimed at mobile device protection, ESET Mobile Security, is also available through the online store.