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Evolution of In Vehicle Infotainment

Author: Prabha B V, Lead Technical Architect, Architecture and Design for In-Vehicle Infotainment Projects, Elektrobit

Today we cannot imagine driving a vehicle without Infotainment. In Vehicle Infotainment (IVI) has become ubiquitous in the developed markets and is fast becoming ubiquitous in the developing markets.

IVI has undergone a tremendous transformation since 1930’s when Motorola introduced the first AM radio fitted inside the car. The major factors for this transformation are:- 1) Increase in the average time spent inside the car everyday 2) Consumers demand for entertainment, safety, security, convenience and consistent user experience across different channels; 3) Revolution in the adjacent consumer electronics industry especially smart phones; 4) Regulatory and legal requirements.

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Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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