The new website cements the company’s unique positioning as a PSA company with expertise and product created for the healthcare industry.
The website features graphical representation of a value chain of a contract research organisation (CRO) and a healthcare company. Screenshots are provided, illustrating how the Flex platform can be applied at each of the value building stages and outlining the difference between the set-up of a service organisation and a pharma company.
The structure of the site has been streamlined and updated to comprise the up-to-date information on the Flex technology, core team, products and pricing.
“Our new website is the last logical step in defining the story of our company”, states Olga Loginovskaya, BD & marketing director at Flex Databases.
Supplementing that – “It will become an invaluable tool in quickly and easily illustrating the profound difference which exists between Flex and other players in the clinical development technology market. We took a step back from the usual acronyms the industry has been conditioned to recognise (TMF, LMS, CRM, CTMS, EDC, etc.) and showed how our system can be used as a complete platform for an organisation, starting from the very first steps (people and projects).”