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Flipkart enters into partnership with Euronet India


The leading online retailer Flipkart has entered into a strategic partnership with Euronet India a secure electronic transaction and payment solution provider. After this deal Flipkart aims to distribute its ‘digital gift codes’ throughout the country. The digital gift codes are the payment instruments used for buying things online. Moreover, they also act as an alternative to various other conventional methods of payment.

These gift codes are of double benefit; the users can also gift them to somebody and can also use the same to buy stuff for themselves as well. As reported by PTI, Mausam Bhatt, Sr. Director – Marketing, Flipkart, said “This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations.”

The e-retailer also stated that, the consumers will be able to purchase these gift codes through online banking and mobile applications. As soon as they make payment the digital codes will be delivered to them through email or text messages using the Euronet’s electronic transaction processing services.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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