The leading online retailer Flipkart has entered into a strategic partnership with Euronet India a secure electronic transaction and payment solution provider. After this deal Flipkart aims to distribute its ‘digital gift codes’ throughout the country. The digital gift codes are the payment instruments used for buying things online. Moreover, they also act as an alternative to various other conventional methods of payment.
These gift codes are of double benefit; the users can also gift them to somebody and can also use the same to buy stuff for themselves as well. As reported by PTI, Mausam Bhatt, Sr. Director – Marketing, Flipkart, said “This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations.”
The e-retailer also stated that, the consumers will be able to purchase these gift codes through online banking and mobile applications. As soon as they make payment the digital codes will be delivered to them through email or text messages using the Euronet’s electronic transaction processing services.