Flipkart the leading Indian e-ecommerce portal has entered into strategic partnership with Yahoo. As per the association, Yahoo will host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage. The users on the Yahoo network will now be able to easily access Flipkart while simultaneously consuming news and content of their choice on the Yahoo network.
Speaking about the partnership, Mausam Bhatt, Sr. Director, Online Marketing Flipkart, said, “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”
On the other hand, Gurmit Singh, Managing Director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
As part of the deal, Yahoo-Flipkart co-branded site (http://yahoo.store.flipkart.com/), is available to provide a Shopping tab on the Yahoo India homepage, for all the Yahoo users. It lets them explore the massive range of over 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen & large appliances. The site is also available on smartphones and tablets.