Flytxt provider for Communication Service Providers (CSPs) has joined hands with Smaato a US based company that deals in real-time bidding (RTB) mobile ad exchange. Flytxt’s monetization service mADmart will allow CSPs to monetize their insight via Smaato’s RTB ad exchange, which is connected to over 170 mobile DSPs and 100 ad networks. This will provide them with instant access to global ad inventory including some of the largest brands in the world such as Times Internet Limited, ESPN CricInfo and many others.
Commenting on the partnership, Ajitpal Pannu, Chief Strategy Officer for Smaato said, “We are delighted to partner with Flytxt and extend our expertise in mobile ad monetization and Supply Side Platform. With our strong network of publishers and global access to rich and varied ad inventory, we believe Flytxt can generate significant ad monetization opportunities for their CSP customers.”
Along with this, Abhay Doshi, Vice President – Products and Marketing, Flytxt said, “With the increased adoption of data and proliferation of digital services, CSPs need to collaborate in a deeper way in the Over the Top (OTT) service domain to generate value for the OTT players and consumer using their core assets. Moreover, We are committed to creating new revenue streams for CSPs through monetizing their assets better and the partnership with Smaato is a significant step in that direction. We can combine our platform’s data analytics capabilities and Smaato’s publisher reach to serve relevant ads to CSPs’ customers, thus utilizing their insights effectively and enhancing customer experience.”
The deal will help both the companies in making the fullest and generate profits. Flytxt’s monetization platform will deliver in-depth demographic. This will give Smaato use these ad impressions lowering the audience acquisition cost for advertisers, while increasing the ad relevance and delivering better RoI for all stake holders.