Fujifilm India announces latest marketing initiative and strategies to reinforce its brand presence in India and achieve a 20% growth in FY 2016. As part of its marketing strategy, Fujifilm India is going strong on its ATL / BTL activities this year.
The Japanese imaging firm, known for its world class cutting edge solutions in Photo Imaging, Medical Products, Graphic Arts, Recording Media and Industrial Products, set the ball rolling by participating in three marquee events.
Incepting from Consumer Electronic Imaging Fair (CEIF), the company showcased its latest photo imaging products and photography concepts and highlighted its latest products ranging from Instax series, digital cameras, camera equipment, printers and a new concept called- Wonder Photo Shop.
Next at CEIF, Fujifilm introduced the concept of Wonder Photo Shop for the first time in India to inspire innovative photo printing. It has been conceptualized as a new way of enjoying photographs in the smartphone era. The Wonder Photo Shop is set up as a one-stop style boutique for a range of photo imaging products and services including wonder print station, theme based accessories, scrapbook, photo albums, frames etc. as well as the latest Fujifilm camera range and camera equipment.
Post CEIF, the company showcased its latest Graphic printing products and concepts at the bi-annual Media Expo, where it highlighted its latest version of the Acuity LED 1600 printer – the Acuity LED 1600 II which boasts of improved productivity and versatility. The Acuity LED 1600 II is a versatile wide-format LED UV inkjet printer with ultra-high quality and its ability to print on a wide range of roll and rigid media, and its application flexibility.
To further strengthen its Graphic Arts presence in India and as a first initiative by Fujifilm in the Wide Format Inkjet (WFIJ) printing industry, the company opened its First Demo Centre exclusively for this segment in Mumbai on 22nd January 2016. The event is known to be attended by close to 70 customers. The Demo Centre will showcase and demonstrate Fujifilm’s flagship WFIJ products and its capabilities as well as a customer gallery showcasing the print samples.
To showcase its latest medical equipments, Fujifilm participated at the Annual Conference of Indian Radiological & Imaging Association (IRIA) in Bhubaneswar from 21st – 24th January 2016. As part of the event, Fujifilm displayed its latest medical devices like Full Field Digital Mammography (FFDM), Digital Radiography (DR), Computed Radiography (CR) Systems, Medical Informatics (medical imaging and information management system) and Ultrasound Equipment. The company’s key showcase in FFDM was its very latest state-of-the-art Amulet Innovality– a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality with its 50 Micron 3D image quality and advanced tomosynthesis technology that reveals the internal structure of the breast with a precision enabling the detection of lesions that ordinarily get overlooked in a routine mammography. Also on display were Fujifilm’s cutting edge DR system – FDR Smart F, CR system – Prima TM and Synapse medical informatics.
Commenting on the latest marketing strategy being adopted, Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “Fujifilm has always believed in innovation and such events/ exhibitions present great platforms to showcase our world class products and concepts. India being an important market for Fujifilm ranks among top positions when it comes to marketing spends. ATL/ BTL will continue to be our focus to reach out to our target customers. We are confident about our products in the Indian market and with these initiatives and our long term commitment towards our customers and partners we aim to achieve 20% growth in FY 2016. We are very excited on our India journey as we continue to scale our operations.”