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Fujitsu and Zippin Partner to Accelerate Checkout-Free Retail Store Adoption

Fujitsu Limited and Zippin has formed a new partnership that names Fujitsu as an exclusive distributor of Zippin’s checkout-free solution in Japan.

ZippinFujitsu is Zippin’s first exclusive distributor in any market and will start offering Zippin’s checkout-free solution by March 2021 to create a new AI smart store business for the micro market.

“We are committed to providing new value to the retail industry and are thrilled to have Zippin’s advanced technology and expertise powering our solution,” said Hirohisa Yamaguchi, Corporate Executive Officer and Head of Finance & Retail Solution Business Group of Fujitsu. “We will continue to proactively partner with best-in-class startup companies to accelerate digital transformation for not only Japan but for the global retail industry.”

“We are tremendously excited about our partnership with Fujitsu,” said Krishna Motukuri, co-founder and CEO of Zippin. “Zippin’s technology has attracted a lot of attention from US, European, Asian companies. We chose Fujitsu as our reseller partner because they are a highly trusted general ICT vendor and we are confident that Fujitsu will drive the market forward in Japan.”

“Since February 2020, Fujitsu and Zippin have been participating in POC conducted by Lawson, Inc. Based on the results of the POC, Lawson has been working with the two parties to identify business and technical issues. With this POC, we are confident with its potential and are looking forward to greatly expanding our partnership with them,” said Kunitsugu Makino, Deputy Senior Vice President, General Manager, Open Innovation Center of Lawson.

The agreement was concluded after a successful field trial Fujitsu and Zippin conducted with the Lawson convenience store chain in Japan earlier this year.

The partnership enables Fujitsu to build a new retail solution to deliver a new customer experience by September 2021, leveraging Zippin’s checkout-free SaaS platform, with a focus on cashier-free, cashless operations to save staff time and increase their bandwidth – of particular importance during the pandemic

Through this collaboration, Fujitsu and Zippin will accelerate retail digital transformation in-store and provide innovative services to consumers by leveraging Fujitsu’s strong customer base and integration.

Under this agreement, Fujitsu will start providing Zippin’s checkout-free solution, either directly or through local partners to the Japanese market.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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