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Fujitsu, Dentsu & ISID to Realize Carbon Neutrality

The companies aim to implement a system that helps their customers to immediately respond to consumers' diversifying needs by capturing changes in their behavior.

Fujitsu, Dentsu and Information Services International – Dentsu, Ltd. (ISID) have formed a strategic partnership starting April 15, 2022 toward the realization of a customer-oriented transformation along three value chains: “demand chain,” “supply chain,” and “engineering chain.”

FujitsuThrough their cooperation, the companies aim to contribute to the continued business growth of client companies and resolve environmental and social issues to achieve carbon neutrality.

As part of their partnership, the parties aim to support efficient coordination between the three aforementioned value chains of their customers by leveraging Fujitsu’s know-how in supply chain management related business systems and various supply chain optimization technologies, Dentsu’s strengths in customer insights and planning and production capabilities in demand chains, and ISID’s extensive experience and knowledge in engineering chains.

The companies aim to implement a system that helps their customers to immediately respond to consumers’ diversifying needs by capturing changes in their behavior. The companies will further work to implement measures to support their customers in achieving net zero CO2 emissions in their businesses.

These efforts will include the creation of models for supply and demand optimization based on customer-oriented product design, as well as demand forecasts to reduce the waste of resources and energy in the manufacturing process to contribute to the reduction of greenhouse gas (GHG) emissions.

To address these issues, Fujitsu, Dentsu Inc., and ISID will collaborate to offer a traceability system to improve their customers’ QCD (Quality, Cost, Delivery) and time-to-market (time from the planning of a product to its release to the market) by providing planning and design departments of companies in the manufacturing industry with marketing information to contribute to an overall optimization of their value chain and sustainable manufacturing.

As the first step of their collaboration, the partners will launch a joint project that combines the product life cycle management (PLM) system “Teamcenter” of Siemens Digital Industries Software, which has a proven track record in the field of engineering chain solutions for the manufacturing industry, with ISID’s expertise in a wide range of solutions that cover the entire spectrum from business consulting in product development to IT system implementation and Fujitsu’s know-how in customer business including MOM (Manufacturing Operations Management) and expertise in the introduction and implementation of solutions.

Fujitsu, Dentsu Inc., and ISID will offer customers one of the largest PLM systems in Japan and promote DX in the engineering chain domain of the manufacturing industry by combining various data related to customer insights, and product development and production.

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Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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