Fujitsu, Personetics & Blue Lab in Joint PoC Trial for AI-Powered Personalized Banking Service

In its latest statement, Fujitsu announced that Fujitsu, Blue Lab, and Personetics Technologies have begun a joint proof of concept (PoC) trial of Personetics Engage, an AI-powered solution for the delivery of personalized financial advice to bank customers.

The PoC trial is performed in collaboration with Moneytree K.K. The purpose of the trial is to test the benefits delivered by Personetics Engage and how well its AI-powered insights and recommendations fit with the needs of banking customers.

Further, starting from October 17, 2018, an estimated 300 people, mainly employees from Blue Lab and Fujitsu, will use Personetics Engage from a customer’s point of view. Fujitsu, Blue Lab, and Personetics will then measure and evaluate the precision and degree of customer satisfaction they have in the solution.

Personetics Engage has been implemented by over 20 major banks in the US and Europe and is currently used by some 50 million digital banking users. By combining various types of AI, the solution utilizes financial industry know-how to deliver personalized, accurate and timely financial advice in tune with the daily lifestyles of users such as their financial behavioral patterns, which includes optimized recommendations, and predictions of cash flow and financial assets.

Based on the trial’s results, Fujitsu, Blue Lab, and Personetics aim to build a full-fledged business to provide personalized banking services that can be used by a range of Japanese financial institutions.

The parties will work together to develop an AI-powered recommendation service that can provide timely financial advice and emit cash flow alerts through a digital channel to customers in Japan. In this way, the companies aim to build a new personalized banking services business for financial institutions that customers in Japan will want to use.

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