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Fujitsu Presents New Business Brand Fujitsu Uvance

Fujitsu has launched Fujitsu Uvance, a new global business brand delivering a transformation portfolio for a sustainable world.

Fujitsu UvanceFujitsu Uvance will leverage Fujitsu’s technological capabilities and problem-solving expertise across seven key focus areas to offer unprecedented value to customers while contributing to the achievement of its ultimate purpose — “to make the world more sustainable by building trust in society through innovation.”

Fujitsu Uvance will play a central role in driving the growth of Fujitsu’s core business, comprising seven key focus areas.

Four of these consist of cross-industry vertical business areas, which relate to the ideal state of the world and possible social issues confronting us in the present as well as in the future: “Sustainable Manufacturing,” “Consumer Experience,” “Healthy Living,” and “Trusted Society”. Supporting these vertical areas, and forming a platform for the collection of data, creating synergies between applications and performing analysis are the three horizontals: “Digital Shifts,” “Business Applications,” and “Hybrid IT”.

Fujitsu will offer an exclusive look at how Fujitsu Uvance will drive innovation to deliver on its global vision of a more sustainable future with messages from its leadership, influential guest speakers, and customers at “Fujitsu ActivateNow 2021”, its global flagship event debuting online from Tuesday, October 12.

Acknowledging the importance of this pivotal moment, Fujitsu established its new purpose in 2020, taking a new path to transform into a business based on the ideal vision of society to realize a more sustainable world.

As it envisions the problems that it anticipates will arise in 2030, Fujitsu has identified seven key focus areas to form the basis of Fujitsu Uvance.

To commemorate this launch, Fujitsu has named its “Fujitsu Kawasaki Tower” in Japan the “Fujitsu Uvance Kawasaki Tower,” a living lab that will showcase the real-world potential of technologies like biometrics, image analysis, etc. that will play a future role in the company’s seven key focus areas.

Fujitsu will also unveil a revamped visual identity to its customers to coincide with the inauguration of Fujitsu Uvance.

This includes the expression of continuous transformation, and making the world more sustainable by bringing its Infinity Mark logo to the forefront–with its dynamic, flowing contours, the mark symbolizes Fujitsu’s commitment to the renewing force of transformation and the virtuous cycle of sustainability in contributing to customers, society, and the world itself.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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