Game4u, India’s premium multichannel retailer of PC and video games, game consoles and related accessories and a part of Milestone Interactive Group, has partnered with MVP Entertainment as the official gaming partner for the upcoming Hollywood film, “Transcendence“.
As a slice of the tie-up, Game4u will generate buzz around the movie using its online and offline platforms and properties and connect with its core male TG of 16-24yrs. Posters of the film are displayed across Game4u stores in Mumbai, followed by Chandigarh, Ludhiana and Gurgaon along with the trailer playing at the stores. Flyers of the film are distributed along with every transaction at all retail outlets and the online store.
Braced with a strong social media presence and over 320k fans on Facebook, Game4u will hold a contest to promote the film and gratify winners with movie tickets. Additional promotional activities will be carried out on the page along with special invites for “Team Elite” customers.