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GCR Now In New Brand Identity States India as Home-Market

GCR Rearticulates its brand value committed to digitally transform technology service industry in India

Tony Tsao GCR
Tony Tsao, Founder and CEO, GCR

Global Channel Resources (GCR) announces major transformations that have been brought into the company.

The company has now said to have unveiled new ‘Brand Identity’ which inculcates:

  • An upgraded website, with a new tagline: ‘Transforming Business the Digital Way
  • Declared India as its home-market for GCR’s global business strategy
  • Partnership with over 200 partners to offer over 300 IoT and Networking Infrastructure solutions on its Partners Platform

GCR has undergone a makeover bringing in a new brand identity indicating a higher level of engagement with clients/partners and brand evolution that would leverage GCR’s expertise to address their business requirements.

“Our new and vibrant brand identity is a visual expression of what we follow and believe, for all our stakeholders, including esteemed integration partners, solution partners, service providers, customers, and employees; and this is directly energised and encouraged by our Values. The new brand identity and varied solutions mark GCR as a trusted digital transformation partner, delivering solutions and services at global scale, with localised capabilities, and leveraging cloud computing, networking, analytics, cognitive and emerging technologies” commented Tony Tsao, Founder and CEO, GCR.

We are thrilled to launch India as our home market for GCR’s global operations. Companies throughout the country, including those in the Retail, BFSI, Education, healthcare, logistics, Hospitality, and manufacturing sectors, are experiencing rapid digitalisation. By collaborating closely with our clients and developing unique strategic partnerships to foster business, we are solving complex business challenges while transforming GCR into a technology hub and a destination for the technology GURU of the future” quoted Amod Phadke, Director – Sales & Marketing, GCR.

GCR extends its offerings of IoT and Networking Infrastructure solutions for 7 different industries including BFSI, Manufacturing, Education, Retail, Healthcare, Logistics, and Hospitality. GCR with more than 200 partners on its platform now offers over 300 IoT and Networking Infrastructure solutions across India.

The new brand identity would mark GCR’s journey of digital transformation across the world. GCR revives waves and even closer engagement with its stakeholders, stronger relationship, more solutions, greater innovation, and a deeper impact on business.

“Our new brand identity also reflects two key attributes cited by our stakeholders as unique to GCR’s brand: the integrated perspective that GCR brings across multiple industries, technologies and geographies; and its ability to deliver innovation that are most relevant for partners/clients” concluded Tony.

GCR brings world-class online & offline agile partnership- delivery process model that instantly simplifies and scales digital efforts across channels and touchpoints. It has made India its home-market as more than 43% of successful IoT solution providers are incubated from India and in the past couple of years, India is globally leading in advance technologies revolving around IoT, AI, and Mobility.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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