Boosts design thinking capabilities to reimagine end-to-end customer journeys
Genpact today announced that it has acquired TandemSeven under undisclosed terms. TandemSeven’s ability to design better customer experiences complements Genpact’s digital capability aimed at transforming business processes end-to-end.
The acquisition of TandemSeven sought to extend Genpact’s ability to help its clients provide a seamless experience from the front office all the way to the back office. TandemSeven will boost Genpact’s design thinking capabilities that have already transformed operations and end-to-end customer journeys for a number of its clients.
Examples include the development of a data-led digital product to dramatically revamp the supply chain of a CPG company and the creation of a next-generation customer payment experience for a financial services company.
“We are excited to see Genpact make this strategic acquisition to add experienced design thinking capability into the company,” said Barbra McGann, EVP, Business Operations, HfS Research. “It can help Genpact and its clients design and operate as “One Office” – an integrated back, middle, and front office that creates a relevant and meaningful experience for stakeholders.”
“TandemSeven has been a leader in customer experience innovation by bringing together the disciplines of research, design thinking, journey mapping, and user experience engineering for both B2B and B2C clients,” said Frank Torbey, CEO, TandemSeven. “We are really excited to integrate these world-class capabilities with Genpact’s industry domain, process expertise, and digital solutions.”
“This strategic move further places human-centered design at the core of the reimagination of customer and employee experiences. This is a crucial development, at a time when AI and other digital technologies are increasingly being leveraged in large enterprise processes,” said Gianni Giacomelli, senior vice president and business leader, Digital Solutions, Genpact. “Combined with our existing capabilities and those recently added through our digital acquisitions, TandemSeven’s team will help digital transformation truly happen for our clients.”
Click here: https://www.tandemseven.com/