GoDaddy the technology solution provider has launched its first regional marketing campaign for Indian small businesses. The campaign starts with incorporating Tamil language and GoDaddy will educate the India’s local small businesses that with an online presence, no business is a small business.
Speaking about the campaign, Rajiv Sodhi, Vice President and Managing Director, GoDaddy India, said, “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities. What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption.”
Through this campaign the company aims to educate small business owners on the advantages of having an online presence – allowing businesses to operate 24/7, reach customers globally and grow their business. The Get Online Today package consists of a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.