MOUNTAIN VIEW, USA: Last Sunday, more than 100 million people witnessed the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, underwritten by Intuit QuickBooks.
After tens of thousands of entries and millions of votes, GoldieBlox – a state-of-the-art toy company making girls upbeat and to be able to push the limits and think outside the Cliquish box by means of storytelling and rudimentary engineering conceptions – is the grand-prize winner. Its incentive: an all-expenses-paid commercial for the company that will air during the third quarter of the championship game.
Debbie Sterling, chief executive officer and founder of GoldieBlox alleged that: “When we first heard about the program, we immediately knew this was a game-changing, once-in-a-lifetime opportunity for any small business. We still can’t believe we won and will appear alongside some of the biggest brands in the world. This is truly a milestone for our business and a giant leap forward for our mission. We can’t wait for millions of viewers to learn more about GoldieBlox.”
“We’ve been awed and inspired by the stories we’ve heard through Small Business Big Game,” held Brad Smith, Intuit president and chief executive officer. Furthering that- “GoldieBlox is an outstanding example of the 29 million small businesses across the United States whose passion helps drive our economy forward. As a father of two daughters, their mission really strikes a chord and its clear voters around the world felt the same way.”