The search engine giant Google is all set to introduce its start-up mentorship programme named ‘Launchpad’ in India. According to the Times of India, the tech giant has already shortlisted 10 start-ups which will be participating in the Google Launchpad programme. It will be a 5 day programme held from 3 November to 7 November, 2014 in Bengaluru. Through this programme Google wants to make the IT market more strong and also wants to strengthen and encourage the small tech start-ups in the country.
Commenting on the Launchpad programme coming to India, Sunil Rao, country head of the startup programme in Google India said, “Launchpad is an exhaustive mentorship programme to help startups build at scale. By next year we want to do this every quarter, and a year from then, we hope to do it every month.” The programme will witness the participation of some senior and experienced Googlers, who would be imparting knowledge and sharing their own experiences. This Launchpad programme began from Israel and now dozens of such programmes are being organised all around the world.
The programme will witness the participation of 25 start-ups including CoSight the one associated in making sales executives more efficient along with iReff Technologies which deals in providing best prepaid mobile recharge plan. And Smart Pocket that manages loyalty cards on the phone. Google feels that this is the best way to improve the tech start-ups.