Dell has announced the appointment of Krishnakumar as the vice president for the consumer and small businesses in India. He will be focusing on developing strong customer growth and revenue performance for Consumer & Small Business in India, with the core emphasis on enhancing consumer experience.
He joined the company in 2007 and has two decades of experience in the field of consumer and IT industry covering both sales and marketing. He worked towards the implementation of company’s consumer strategy, in order to expand its presence across Tier 3-5 cities and deepen PC awareness and penetration through online and offline consumer engagement.
He has also headed the marketing division for Dell India and started the award winning Take Your Own Path (TYOP) Campaign by Dell SMB in 2010 was conceptualized and executed under his direction as SMB Marketing Head.
Under his leadership and guidance Dell has grown in the Indian market from 50 to 400 Dell Exclusive Stores in 20 months and channel presence in over 1100 cities across India.