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EPSON’s Frugal RIPS Technology Revamp Business Printing

Epson WorkForce Pro WF-R8591

On the voyage of its 25th year in India, EPSON announced the company’s entry into the copier segment with the launch of the Epson WorkForce Pro WF-R8591 and WF- R5691.

Talking to the press, Minoru Usui, President of Seiko Epson Corporation, Japan said that Epson’s research a few years ago had indicated that consumers wanted the freedom to print, without having to worry about high ink costs, the inconvenience of replacing cartridges and the environmental impact of laser printers. Consumers around the world, including India, had been limiting their printing requirements to cut costs. Epson felt printers therefore, had to address these issues to be truly accepted. Because of Epson’s unique Micro Piezo printing technology, Epson was able to tackle this issue and were able to create InkTank printers a few years ago. Based on this technology, Epson have succeeded in eliminating the expense and inconvenience of ink cartridges for consumers.

The new Workforce RIPS printers is said to revolutionize the world of office printing. The Epson WorkForce Pro RIPS series utilize high capacity Replaceable Ink Pack Systems (RIPS) that can hold a far higher volume of ink compared to traditional ink cartridges.

Epson WorkForce Pro WF- R5691

The Workforce RIPS printers can provide enough ink to print up to 75,000 A4 pages of Black and Color. That is enough for years of uninterrupted printing in a business environment without having to change cartridges. In addition, Workforce RIPS printers offer the lowest print cost in this category of 30 Paise for B&W and 75 Paise for Colour, and an amazingly low energy consumption of just 40Watts.

Epson claims this new system gives business owners and corporates the freedom to print without worrying about the cost or physical waste, but while retaining the quality, speed, versatile paper handling capability and more importantly the reliability of Epson.

Citing further on the launch, Minoru Usui said “At Epson we are focused on creating products that exceed the expectations of our customers. Our aim in India and around the world is to become a company that is truly indispensable to our customers and I believe RIPS is one way in which we will achieve that. Our

unique technology offers significant benefits to office and professional customers in terms of cost, productivity and the environment. Based on our industrial grade PrecisionCore technology, I believe we have the potential to shift office printing from laser to inkjet, and this is one step in that direction. Ultimately when it comes to printing, my overall aim is simply “everything printed by Epson.”

While the WF-R8591 is priced at Rs.193,999 (Desktop Model) and Rs.262,996 (Pedestal Model) respectively, the WF-R5691 is priced at Rs.98,999.

In FY2014-15, Epson’s value market share for inkjet printers in India was 51%*, making it the No. 1 Inkjet printer brand in India.  Since the launch of InkTank Printers in 2011, Epson has sold close to one million printers in India.

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