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HCL Infosystems partners with Hamilton Beach Brands for marketing solutions

HCL Infosystems

HCL Infosystems has entered into strategic partnership with Hamilton Beach Brands. As per the deal, HCL will be responsible for marketing and distributing innovative consumer products across India under the Hamilton Beach Brand. Hamilton will utilize HCL Infosystems’ channel and distribution expertise to develop the brand in India paralleling their recent expansion into Brazil and China.

Speaking about the association, Sutikshan Naithani, executive vice president & head – distribution business, HCL Infosystems Ltd said, “We are proud of our partnership with America’s number one kitchen appliance brand. We look forward to working with Hamilton Beach as there is ample headroom for innovation and growth across categories in India’s consumer durable industry. Our strength lies in our wide-reaching distribution network and local expertise. We have created a dedicated sales, marketing, training and hiring team to ensure the necessary focus and support for a long-term relationship with Hamilton Beach. I envision using our collective strength to become another successful example of bringing global brands to the Indian market.”

Excited to be associated with HCL, “We are pleased to partner with HCL Infosystems, the number one distributor in India for consumer products. HCL Infosystems’ exhaustive distribution network, coupled with their expertise in the consumer vertical, significantly reduces our time to market. India is a key focus in our global growth strategy. We believe that through our innovative and customized product offerings, we can empower Indian consumers to ‘create fearlessly’ by fusing Western tradition with Indian cuisine. We foresee this alliance scaling new heights in the future” stated Greg Trepp, president and CEO, Hamilton Beach Brands, Inc.

As part of the association HCL has already launched the products of Hamilton in Delhi NCR, Mumbai, Bangalore, Chandigarh, Kolkata, Ludhiana, Pune and Hyderabad. The extensive network of HCL will help the company to establish a strong foothold in the country.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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