HCL presents app aimed at exploring changing nature of business engagements

Intended to buoy up users to go above and yonder the scope of their existing contracts, HCL Technologies from its barrio has partnered with LinkedIn to present an application. The application from its end, which will be propelled into action worldwide in English, German as well as French, will highpoint the changing nature of business engagements as part of the first stage of a global campaign directed to encourage more employees plus businesses to be able to build a “Relationship Beyond the Contract“.

The web-based application from its part, that is accessible via LinkedIn’s APIs and InMail feature, is designed for users to go that extra mile by way of allowing them to log in and acknowledge professional relationships that they feel have gone beyond the contract. This entails that – users now can access the app to add a personalized note of appreciation to their contacts which the recipient can then view, download as well as print.

Krishnan Chatterjee, Global Head – Strategic Marketing, HCL Technologies, alleged that, “At HCL, the way we do business is premised on deep-rooted principles of trust and transparency, flexibility, and value centricity. The Relationship Beyond the Contract digital campaign is an outcome of behaviours and the Employees First, Customer Second business model we believe in, developed from the work HCL has done to seek a deeper understanding and foster clearer, more open dialogue among technology companies, vendors and partners globally.”

As essaying the role of a spearhead among its peers in terms of social engagement, HCL from its quarter enjoys a strong existence across social media channels with over 500,000 fans on Facebook and more than 200,000 Twitter followers. Its global “Relationship Beyond the Contract” campaign is launching with a view to accentuating its belief that social tools as for instance LinkedIn will form the basis of the next stage of B2B engagement across the global industry.