IBM Revolutionizes abof.com Shopping Experience for Millennial Shoppers

IBM announces that online fashion portal abof.com is enhancing its personalized shopping experience through IBM’s scalable platform, seamless order fulfillment options and innovative customer engagement features.

IBM delivered abof.com customer engagement and order fulfillment capabilities that allow it to constantly refresh the e-commerce experience and seamlessly add new content catering to the dynamic demands of millennials.

The known e-tailer has added a 3D virtual trial room to the store front with deploying technology of IBM and integrated technology from business partner Metail, the revolutionizing feature enables customers to input their body, the feature enables customers to input their body integrated technology from business partner Metail evading the commonly witnessed misfit returning hassles in the business.

The Aditya Birla Group e-tail body also asserts to have integrated capabilities for superior search and curated fashion content. By leveraging IBM’s content management solution, abof.com is able to offer fresh, targeted and relevant fashion content to its customers. The fashion portal now reaches out to over 7,000 pin codes and across more than 500 cities in India.

 “In order to tap and increase the market share in a highly competitive industry, it is imperative to differentiate ourselves from already established players. We aim to grow our market share by offering a curated range of merchandise that goes beyond conventional boundaries to deliver quality service to our customers,” said Prashant Gupta, President & CEO, abof.com. “IBM helped us to set up our online business in a record time of five months. With IBM’s global expertise and local experience in eCommerce space, we are optimistic that the company will emerge as the most admired player in online fashion segment.”

“Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behavior and preferences,” said Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM. “Through this collaboration with IBM, abof.com will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty.”
According to a recent study by ASSOCHAM and PwC. almost 55 million consumers made online purchases in 2015 and the number is expected to grow to 80 million this year.