IBM has entered into a strategic business partnership with Twitter the micro-blogging website. As per the deal, the companies will work together and IBM will incorporate Twitter’s data into its analytics services for the businesses of both the companies. After the association Twitter’s data will become a part of IBM’s cloud based Waston Analytics application. This move will bring big data analysis to the business users.
The Supercomputers installed will go through the entire data stream of about 500 million tweets daily to study and find out the current market trends. In a press statement, Ginni Rometty chief executive IBM, said “Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesiser of trends.”
The companies will also collaborate to develop solutions for specific industries such as banking, consumer products, retail, and travel and transportation. Speaking about the association with IBM, Twitter commented that, this new partnership will make it easier for business clients to analyse Twitter data to find out what customers like about certain products.