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In-Vehicle Infotainment Market-Future of Automobiles

In-vehicle introEver since the successful invention of the first automobile in 1886, the manufacturing capabilities of the automotive industry knew no bounds that have now led us to an era of countless automobile owners all over the world.

In a world where every next person owns their vehicle and with so many brands and manufacturers present, the competition to set themselves apart has become fiercer as time goes on.

Due to this, the automotive sector has advanced to develop innovative technologies to adopt better connectivity solutions and enhance its in-vehicle user experience to set them apart.

The focal point of all the modern automotive systems that have gained traction these days due to its ability to integrate their functions to be controlled and monitored from one central unit, is In-Vehicle Infotainment Systems.

In-Vehicle Infotainment Systems, or IVI systems, in short, enhances the user experience to a whole new level with its connection to all types of smart automotive technologies ranging from ADAS, V2X connectivity solutions, telematics, smartphones, and many more.

Let’s move on to understand some basics and background of In-Vehicle Infotainment Systems to grasp their concept a bit more easily.

Unraveling In-Vehicle Infotainment Systems


With its origins dating back to the 1930s, to the introduction of the first-ever car radio, named Motorola launched in 1950, several advancements have been made in the automotive industry in this In-Vehicle Infotainment Systems market.

Another notable launch of the automotive cassette tape player was seen in 1970−1977 along with the revolutionary GPS navigation system released by Toyota in 1987 mark the beginnings of the current connectivity solutions we see now.

But before going on about the merits and advancements made in In-Vehicle Infotainment Systems, let’s understand some basic terminology of this innovative technology to have a general idea.


Infotainment can be understood as a package term covering a whole spectrum of car technology.

The word infotainment can be decoded by breaking the word as Info+ Entertainment that accurately conveys the main purpose of an infotainment system.

These types of systems are often controlled through a large central touchscreen or can be further configured by the driver using buttons mounted on the steering wheel.

In-Vehicle Infotainment Systems

InvehicleIn-Vehicle Infotainment Systems or IVI systems is comprised of vehicle systems that in turn, is used to deliver data as well as entertainment utilities to its driver and passengers via audio or video interfaces or by control elements like touch screen displays, voice commands, etc.

Going forward, augmented and virtual reality or AR/VR can be integrated with in-vehicle infotainment systems, proving as the next level in driving experience.

Perks of In-Vehicle Infotainment Systems

Summarizing some of the key features includes:

  • HD Touch Screen
  • Smartphone Pairing
  • Multimedia Support
  • Advanced Vehicular Functions
  • Digital & Analog Tuners for Multi-Standard Radio Reception

Telematics Vs. In-Vehicle Infotainment Systems

In-Vehicle-InfotainmentDespite sounding similar, telematics offers a different set of solutions from the IVI system as the working technology as well as the area of focus differs in both technologies.

As the name suggests, a vehicle telematics system is comprised of telecommunication and informatics.

The most basic difference between this system and the infotainment system comes from the fact that a vehicle telematics system possesses two-way communication that includes, send, receive and store data, but does not include entertainment features.

On the other hand, infotainment system can be seen as a luxury feature designed to appeal to its consumers to set the brand apart from other competitors.

Therefore, telematics systems act as a baseline safety feature in future generations of automobiles.

Top Key Players of IVI Market

Harman International: As the biggest name in the In-Vehicle Infotainment Systems market, Harman has established its presence in automotive and electronics markets with its wide range of solutions for connected cars, lifestyle audio, and connected services.

Continental: Another big name in the industry, Continental comes under one of the world’s largest automotive manufacturing companies in developing and selling passenger cars, light trucks and other related products.

The company also specializes in providing various kinds of brake systems, tachographs, automotive safety, tires and many more automobile services.

Pioneer: Another major name in this market, Pioneer has its base in India, Russia, Brazil, and China as it develops and manufactures electronic products and services worldwide.

Alpine Electronics: Alpine Electronics has its hands full in developing, manufacturing as well as selling various audio products for automobiles and information and communications products.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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