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India is en-route Becoming the World’s Fastest Growing e-commerce Market

Ankit Pruthi Co Founder and CEO at Unicommerce
Ankit Pruthi, Co-Founder & CEO at Unicommerce

The e-commerce sector is reckoned to store a hefty thrift for the coming years; eye-catchy offers and seamless experience has won millions of Indian consumers trust. At this rate of mutation, it seems the world has to recount the ledgers of India’s e-commerce market.

Unicommerce, the catalyst player behind the e-commerce proliferation is justifiably catering biggies like Jabong, Myntra, Caratlane, Snapdeal, BlueStone, Lenskart as well as thousands of E-commerce sellers who sell on various marketplaces like Amazon, Flipkart, Shopclues, from 30 cities of India.

Ankit Pruthi, The Co-Founder & CEO of Unicommerce out-rightly pronounces its unique technology and how they are making their company ubiquitous onto the shelves of e-commerce corridor. He explains it all!

The solutions and the variant offerings rendered to the e-tail biggies?

Unicommerce helps sellers of all sizes to sell more profitably by enabling them to operate with limited inventories. It helps in every aspect of end to end order fulfilment solutions including Multi Channel Selling, Inventory Management, Procurement, Vendor Management, Warehouse management, Shipment tracking, Drop Shipment returns through automation.

Unicommerce, is a unique technology that has come up with the SaaS solution for e-commerce sellers and companies. It focuses on the seller side of Indian e-commerce and solves their problem leveraging the power of technology. It is a cloud-based technology product; inexpensive, widely accessible and easy to update.

Unicommerce comes pre-built with 100+ integrations covering almost all the leading marketplaces, carts, couriers/shipping companies, accounting software, etc. More than 10 Million Orders are processed every month through Unicommerce platform.

The key initiative to manage inventories with surging sale in e-commerce corridor

India is en-route becoming the world’s fastest growing e-commerce market. The rise of investment in the sector and the increasing internet penetration is driving the sector to grow by leaps and bounds. The sector in India has grown by 34% (CAGR) since 2009 and touched 16.4 billion USD in 2014. With the ecommerce market booming, ancillary firms that provide logistical support from payments to inventory become a necessity.

Unicommerce aims to dispel the mis-belief that ‘software’ or ‘technology’ is only for the biggies and make the best technology available for all. Unicommerce reaches out to sellers through events focussing on educating sellers on how to expand their online business. Its unique software helps in every aspect of end to end order fulfilment solutions including Multi Channel Selling, Inventory Management, Procurement, Vendor Management, Warehouse management, Shipment tracking, Drop Shipment returns through automation.

How Unicommerce enables technology assisting sellers automate inventory management bring efficiency into their business?

Unicommerce aims to solve the pain points that sellers face through technology.  Unicommerce’s solution has helped businesses around the country get better visibility into inventory and accounts, giving them more time to focus on core business functions.

Some advantages of using the product include easy selling on multiple channels, utilising limited inventory effectively; improving seller’s rating; streamlining and automating the process efficiently to combat order fulfilment challenges, thereby freeing up sellers to focus on business growth.  Unicommerce allows sellers to sell on multiple platforms/market places even with limited stocks. This aids the growth of the seller, keeping the costs low.

Inventory management, like so many aspects of running a business, is now called as balancing act? Your comments?

The e-commerce market in India has enjoyed a phenomenal growth in the last few years, but the appropriate ecosystem has now started to fall in place. The outburst of various marketplaces spoilt the sellers for choice, multiple marketplaces to sell at, also making things more complicated for them. Sellers would struggle to keep track of invoicing, inventories, deliveries and payments for multiple ecommerce marketplaces. This caused chaos and leveraged the need of technology for the smooth functioning of the industry by putting together a platform to manage the entire order fulfilment process.

An automated inventory management solution serves as the knight for the e-commerce industry. Inventory management is critical to the overall efficiency of any e-commerce seller or company, small or large. Besides demand and competition an inventory situation determines the turnover and profit of a company. An effective and efficient functioning of the inventory has direct bearing on the total performance of the company. The foundation of the ecommerce model is technology that provides logistical solutions to bring efficiencies to the business.

What are the key challenges in e-commerce inventory management technology?

E-commerce today is an undisputedly flourishing business stream which is becoming a launch pad for innovative young entrepreneurs across India. It is enabling unprecedented, unimaginable growth for various small and medium businesses.

Rapid scaling of business poses order fulfilment challenges as small businesses aren’t equipped with the knowledge of adapting to this volume at a fast pace. From managing their stock, placement of adequate orders, timely refills to managing their vendors, all these tasks are time consuming and hinder the company’s growth.

Here is where, Unicommerce technology comes into the picture and works as a boon for them. Unicommerce works on cloud based technology which offers cost effective and comprehensive set of end to end solutions to e-commerce sellers of all sizes, small as well as big and e-commerce companies, to manage inventory. Their services include Multi Channel Selling, Inventory Management, Procurement, Vendor Management, Warehouse management, Shipment tracking, Drop Shipment returns through automation.

Kindly put some light on the companies who have adopted Unicommerce technologies? 

Unicommerce is a fast growing technology company that helps sellers automate inventory management and bring efficiency in operations leading to smooth scalability and cost reduction. It offers technology that powers biggies like Jabong, Myntra, Caratlane, Snapdeal, BlueStone, Lenskart as well as thousands of E-commerce sellers who sell on various marketplaces like Amazon, Flipkart, Shopclues, from 30 cities of India. Unicommerce has also provided extensive support and guidance to small scale sellers including a Jaipur based apparel firm – Rajrang and a small scale shoe business in Agra – Dazzle Footwear.

Any expansion plans and strategies to shadow into the Indian Market Ecosystem?

Unicommerce is already a market leader in this space and has been at the forefront of solving Seller’s pain points using technology for last 3 years.  It will continue to keep a close watch on how the seller’s ecosystem is evolving as hundreds of new sellers are joining the Indian e-commerce juggernaut.  Apart from increasing the number of customers, Unicommerce is currently focussing on expanding the span of their products to solve more and more problems that sellers face. Given the rapid pace of change of Indian e-commerce so far, Unicommerce looks forward to an even more exciting journey ahead.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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