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India smartphone sales swell almost three-fold to 44 mn in 2013: IDC

India smartphone

New Delhi: Smartphone sales in the country grew almost three-fold in excess of 44 million in Fiscal 2013, buoyed by a resilient uptake of affordable devices made by local firms reading in the order of Micromax and Karbonn, research firm IDC affirms.

Smartphone shipments stood at 16.2 million in Fiscal 2012. “India was one of the fastest-growing countries worldwide in terms of smartphone adoption in 2013. This surge has been mainly powered by homegrown vendors, which have shown a tremendous and consistent growth over the past four quarters of 2013,” IDC held in a statement.

Korean player Samsung retained its leadership with a 38 percent share of the Indian smartphone market, followed by Micromax (16 percent), Karbonn (10 percent), Sony (5 percent) and Lava (4.7 percent) in Q4 2013.

On Record, there was a migration worth mentioning from that of feature phones to smartphones previous year, predominantly because of the narrowing price gaps sandwiched between the two product categories, it furthered.

Overall phone shipments in the country rose 18 percent to about 257 million units in 2013 from 218 million units in the previous year.

“Growth in the smartphone segment is expected to outpace the overall handset market growth for the foreseeable future. The end-user shift towards mid-to-high screen size products will be amplified by the declining prices and availability of feature-rich localised product offerings,” it said.

In the overall phone market, Samsung was the market leader with a 19 percent share in Q4 2013, followed by Micromax (13 percent), Nokia (12 percent), Karbonn (10 percent) and Lava (6 percent).

In the October-December 2013, vendors shipped 15.06 million smartphones compared with 5.35 million in Q4 2012.

There was a spike in smartphone shipments by smaller domestic vendors such as Lava and Intex in the quarter.

“Growth in the smartphone market is being propelled by the launch of low-end, cost competitive devices by international and local vendors which are further narrowing the price gaps that exist between feature phones and smartphones,” IDC India Senior Market Analyst Manasi Yadav said.

International vendors have understood the importance of creating a diverse portfolio of devices at varied price points and are striving to launch cost competitive devices that cater to every segment in the target audience, IDC India Research Manager Kiran Kumar supplemented.

The 5 inch-6.99 inch screen size smartphones (phablets) accounted for about 20 percent of the overall market in Q4. The overall mobile phone market (feature and smart phones) stood at 67.83 million units in Q4 2013, up 16 percent year-on-year, that is.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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