“New mobile data study by Opera’s Skyfire finds 83% of video users experience stalling”
Skyfire research stated cloud-based mobile video-optimization company, a subsidiary of Opera Software, revealed that 56 per cent, which is more than half of videos on India’s 3G networks suffer from significant stalling and re-buffering, leading to frustrated users and high video abandonment rates. Overall, 83 per cent of users on 3G experience at least some stalling while trying to watch video…
To conduct the study, Skyfire combined its global data on mobile video network loads with extensive bandwidth test data from wireless network authority OpenSignal, using recent data from 2013 on India’s networks.
India’s 2G networks fared even worse for mobile video. On 2G, over 99% of users experienced at least some stalling. “Significant stalling” is defined as a video that stalls or buffers more than 10% of its overall playback time, and more than half (56%) of videos on India’s 3G networks experienced playback issues at this rate.
Skyfire’s data shows that on India’s 3G networks, 40% of all video streams ran at bitrates of less than 300 kbps, a very low speed for video playback on mobile devices. On mobile devices, HD video requires five to ten times higher bandwidth, and the immensely popular auto-play videos within the Vine and Instagram apps use a much higher bitrate (900-1300 kbps); therefore they will typically not play without frustratingly long start timesThis new data is noteworthy, because India is in a unique position with regard to video consumption on mobile devices.
Sunil Kamath, Vice President for South Asia, Opera Software, said, “With video consumption clearly skyrocketing and causing such experience-impacting congestion in India, the country’s operators should implement cost-effective and quick-to-market solutions to enhance the end-user mobile video streaming experience. Indian operators have the opportunity to couple their regional LTE rollouts with mobile video optimization to expand capacity across 2G, 3G and 4G networks nationwide.”
Skyfire’s Rocket Optimizer mobile video optimization solution, with its unique focus on real-time, cloud-based quality of experience detection and mitigation for each video stream, is designed to ensure that networks are flexible and elastic enough to withstand the video streaming demands that are both here now and will be dramatically increasing in coming years.