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Infineon and DIGISEQ Partner to Deliver End-to-End Brand Protection

Infineon Technologies AG and DIGISEQ have collaborated for a joint project by utilizing SECORA Blockchain NFC technology to deliver secured identity data.

DIGISEQ This advanced solution connects the digital data recorded on the blockchain to the physical item, allowing for comprehensive verification of the identity of items – eliminating the challenge of product substitution and heightening supply chain transparency.

 “DIGISEQ is the ideal partner to develop an end-to-end brand protection solution based on Infineon’s SECORA Blockchain. Our partner is experienced in providing secured end-to-end services and is a centerpiece between banks, product creators, and chip manufacturers”, said Maurizio Skerlj, Vice President and Product Line Head of Infineon’s Identity Solutions. “With counterfeit and pirated products on the rise brand protection has never been more important to enable economic growth of legitimate businesses as well as public health and safety. Our hardware-based SECORA Blockchain gives products a digital identity and blockchain make it visible.”

In the report “Trends in Trade in Counterfeit and Pirated Goods” from 2019, the Organization for Economic Co-operation and Development (OECD) and the EU Intellectual Property Office (EUIPO) stated that the industry’s most negatively impacted by counterfeiting activities are consumer goods, business-to-business products, IT goods and luxury items.

The report shows that in 2016, imports of counterfeit and pirated products into the EU amounted to as much as 121 billion euros (134 billion US-Dollar) representing 6.8 percent of EU imports, as compared to 5 percent in 2013. SECORA Blockchain with secured physical asset verification offers a promising anti-counterfeit solution that seeks to alleviate this trend and boost transparency in affected markets.

Infineon’s and DIGISEQ’s joint project puts forth a powerful proposition that binds the physical item to its digital identity and footprint, allowing an instantaneous authentication system to determine the validity of goods throughout their lifetimes. SECORA Blockchain enables the connection between the physical item and the blockchain, which enhances blockchain setups.

As project partner, DIGISEQ will provide the system with over-the-internet data-delivery capability. It allows unique secured identity data to be delivered into the chips that are physically embedded into the individual items. Item-level data will be configured to flow into the blockchain ledger automatically.

This will work hand-in-hand with blockchain technology, which allows for transaction and exchange data to be encrypted and securely stored within a ledger through the item lifetime.

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Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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