Infineon Technologies’ NFC tags include an open standard security architecture using AES-128 cryptography and is equipped with inherent resistance to physical attacks such as Differential Power Analysis (DPA) and Differential Fault Analysis (DFA). Infineon’s secured NFC tags also offer a wide range of memory options, from 304 to 4 Kbytes. This enables brands to store data and create customized applications to improve their customer engagement.
The tags can be programmed with brand-specific landing pages that provide additional product information and show the customer a list of similar products.
They can provide exclusive offers and invitations to special events which helps to build long-term relationships leading to repeat purchases. At the same time, brands can use customer analytics to optimize their products and marketing campaigns constantly. By enabling two-way communication between the consumer and the brand, NFC gives a competitive advantage to various brands.
To further accelerate the deployment of brand protection applications, Infineon has launched the NFC 2Go starter kit for brand protection. The kit demonstrates consumer product authentication enabled by Infineon’s secured NFC tags with an NFC smartphone. The kit includes NFC stickers, iOS and Android mobile apps, backend cloud authentication software, tag personalization tools and a user guide.
The NFC4TCxx tags and the NFC 2Go starter kit for brand protection can be ordered now.