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Infosys Set to Acquire Brilliant Basics; a Digital Innovation and Customer Experience Studio

InfosysInfosys announced the acquisition of Brilliant Basics, a London-based product design and customer experience (CX) innovator, a well-known company for its world-class design thinking-led approach and experience in executing global programs.

“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Ravi Kumar S, President & Deputy COO, Infosys. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

Brilliant Basics Founder and CEO, Anand Verma added, “I am thrilled to be a key part of Infosys, a company I have admired for a long time. Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”

With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London and Melbourne – the addition of Brilliant Basics is expected to enhance the company’s expertise in the financial services, retail and telco sectors across Europe and the Middle East.

“We are already seeing the synergies of our relationship, having partnered together on numerous Digital Transformation engagements and wins,” said Scott Sorokin, Global Head of Infosys Digital. “Looking ahead, we expect Brilliant Basics to play a key role in our continued success.”

The acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.

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