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Intel drives its resources to hulk up its Digital odyssey in 2014


Delhi, India: Intel, a world leader in computing innovation at its final briefing in the national capital shared its predictions for the business year of 2014 and reflected upon the year 2013 that is going to take a humble bow very soon. Showcased at the event were an exciting lineup of newly unleashed devices reading in the order of 2-in-1s, tablets, followed by phablets and Chromebooks with Intel Inside to herald the kick starting of the scintillating wave of computing in 2014.

Ruminating upon the year gone by Mr. Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia reportedly quipped, thus, “Year 2013 saw Intel launching a range of exciting and innovative products and delivering next generation processors that became the backbone for a new era of thinner, faster and more portable devices. Intel also worked closely with the industry and government to help connect people in India through technology and provide cost – effective solutions to address key issues such as education and training.”

The 4th Generation Intel Core Processors launched earlier this year promises to deliver a 50% improvement in battery life translating to over nine hours in some systems and also facilitate a range of 2 – in – 1 convertible devices that can act as both a tablet as well as a PC. At the event, Intel displayed a Dell XPS 1 Ultrabook Convertible based on the Intel 4th Generation Core Processor.

Among a host of many such firsts, the Bay Trail family of processors comprises of the latest family of low – power system – on – chip ( SOC) that will go on to fuel a groundswell of highly powerful and energy efficient tablets, 2-in-1s and other mobile devices and happens to be based on Intel’s low – power, high – performance microarchitecture “ Silvermont.” At the event, Intel displayed the Asus T- 100 Transformer Book which is a 2-in-1 device based on the Bay Trail – T Version of the processors.

Furthering its commitment towards digital literacy in India, Intel trained over two million people in 2013 alone using its Intel Learn Easy Steps digital literacy curriculum and unleashed an Android based app of the same. Intel also unveiled a large nation – wide campaign to drive relevance and demand of personal computing devices covering ten states and reaching over 20 million households. Intel’s flagship Programme “My Discoveries” reached out to over five million youth across the country in 2013.

Added to these developments at hand, taking much more than a cue from a solution – based approach meant for facilitating digital literacy in India, Intel introduced a complete education solution with the new Intel Premium processor A1018 which is tailor made to suit the prospects and sensibilities available in the nation.

Intel predicts that within the span of the next three to five years, that is, India will see a huge increase in device ownership with one device at the offing for every student increasingly being the norm. The key challenge here will be providing the students, particularly in regional areas with the right education, devices and services to engage them as well.

Also, in 2014, consumers can choose from a range of devices comprising traditional laptops, 2-in-1s, tablets and portable all – in – ones (AIOs) with Intel Inside, across varying price points to fit every budget.

“We will continue to move full steam ahead into the tablet and 2-in-1 space. Touch it, type on it or talk to it – These devices are multitasking powerhouses that will offer us new interaction possibilities” said Sandeep Aurora talking about what consumers can expect in 2014.

Embarking on the ground prepared for this Digital Odyssey, the Intel Quark technology will help extend Intel’s reach to rapidly growing areas, from the Internet of Things to wearable computing in the future. Equipped with the same Intel is extending the flexibility and scalability   of the x 86 ecosystems which encompasses more than 40 years of computing innovation and standards into new markets. This trend is being driven by increasingly connected devices, seamless connectivity from sensors to the datacenter, cloud economics for computer and data opportunity to develop new services, enhance productivity and efficiency, improve real – time decision making, solve critical problems and develop new consumer experiences.

Intel believes that having 15 billion connected devices in the next few years is achievable. The biggest which surfaces here is that – around where will the data go when these devices connect along with the best possible way to make use of that information. This will prompt a whole industry to grow around predictive analysis and raw data. Big Data will make companies smarter, more progressive and lend them a Business edge. It is in this realm that Governments shall soon follow.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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