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ITC Infotech’s 2nd ‘iTech 2016’ gleamed on Augmented Reality and Virtual Reality

ITC Infotech

ITC Infotech announces that the company has successfully concluded its 2nd annual technology innovation & co-creation platform – ‘iTech 2016’.

Focused on catapulting entrepreneurship; the event leveraged professionals, developers and students as well as talented individuals from start-ups with a platform to develop their ideas into prototypes, addressing a host of crowd-sourced business challenges from the Manufacturing, Consumer Goods, Retail, Hospitality, Education & Stationery Products, Banking, Financial Services & Insurance and Agriculture sectors.

Alongside, the company at its Bengaluru campus organised its maiden 30-hour hackathon on augmented reality (AR) and virtual reality (VR) which is said to have received over 1,700 entries.

Around 45 teams were shortlisted, out of which the team of 4 students from SRM University were crowned as winners for creating a smartphone app, titled ‘Nomi’ that would redefine the shopping experience in stores. The app, designed using artificial intelligence and advanced machine learning, creates an immersive and interactive AR and VR environment to assist customers choose the right product.

The first runner-up, a team of 3 students from M. S. Ramaiah Institute of Technology, created a Smart Helmet, ‘ridAR’, based on AR to help bikers navigate smoothly on roads.

The second runner-up, a team of 4 professionals from SAP India, created a Virtual commerce platform aimed at increasing the sale of lifestyle retailing products by reaching customers through the various digital communication channels available in the market today.

The teams ranking fourth and fifth were also recognised for their AR/VR solutions in the categories of hospitality and education & stationery products, respectively. Further, 7 teams were identified and felicitated for conceptualising, prototyping and presenting business-relevant solutions.

The panel of judges consisted of business leaders from ITC Infotech’s partners and global clients, such as KONE, BAT, Microsoft, PTC and SAP Labs along with senior leaders from ITC’s businesses.

Commenting on the success of the event, Ms Sushma Rajagopalan, CEO & MD, ITC Infotech, said, “Though AR and VR technologies are still at a nascent stage, they have the potential to revolutionise customer and employee experience. The maturity of the solutions that emerged at the hackathon was indeed encouraging. In addition to selecting 3 winners, we were compelled to award prizes to the two other teams in the top 5 as well as 7 ideas that had high business relevance. Through iTech, our annual technology festival, it is our endeavour to offer a platform that will build an ecosystem of students, IT professionals, entrepreneurs from start-ups, technology enthusiasts, clients and partners and help create solutions for real business challenges. We will help the winners implement their solutions and assist them in gaining global market access in an accelerated time frame”.

iTech 2016 is reported to be a step towards nurturing entrepreneurs and start-ups in creating the technologies of the future.

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