New Delhi: Karbonn and MediaTek – the leading smartphone brand and fabless semiconductor company respectively, have today announced a strategic partnership in the smartphone business. This major partnership incorporates MediaTek’s innovative product engineering roadmap into Karbonn’s new-fangled portfolio of ‘true’ octa-core & hexa-core processor based smartphone range.
By way of this collaboration, Karbonn has introduced a new portfolio of smartphones including Titanium Hexa, Titanium Octane and Titanium Octane Plus. Braced with this partnership Karbonn has become the first Indian brand to offer the ‘KitKat’ OS experience to the Indian consumers.
Aiming to capture the fastest-growing Indian smartphone market which grew by nearly 229% in fiscal 2013, Karbonn’s partnership with MediaTek will allow India’s #3 smartphone brand to consolidate its domestic market position and make strategic inroads into untapped international markets. The new portfolio with the first-in-industry KitKat OS will bring innovative features like gesture control, extensive voice commands, redefined user interface, faster multitasking and more which will help in attracting more consumers towards BrandKarbonn.
Speaking about the partnership, Mr. Pardeep Jain, Managing Director, Karbonn states that, “We aim to bring constant innovations to our consumers and offer them a distinct experience every time they use their smartphones. This collaboration with MediaTek which enables advanced multi-tasking and better performance is our endeavour to introduce devices which can answer every emerging need in the industry. In this partnership we will launch an innovative range of smartphones which deliver cutting-edge performance thus making Karbonn a brand of choice for the demanding consumer base.”
With MediaTek’s ‘true’ hexa-core and octa-core processors, the new Titanium portfolio by Karbonn smartphones will allow users to experience multi-tasking coupled with low power consumption. The new-age MediaTek processors are renowned to offer a ‘true’ multi-core processing experience, where all cores can operate simultaneously, enabling enhanced smartphone processor utilization on the new smartphone range.
The recently launched MT6591 hexa-core processor by MediaTek has ushered in a new era of mobile computing with its premium Dual-Cluster/Dual-Active (DCDA) architecture that allows all 6-cores to run at full speed simultaneously. Personifying the re-imagined philosophy of MediaTek’s ‘Everyday Genius’, the chipset also exemplifies technology inclusion of the new global middle class markets. Clocked at speeds of up to 1.5Ghz, the chipset enables chromium browsing experience while running multiple, concurrent and independent applications.
Mr. Shashin Devsare, Executive Director, Karbonn purports that, “With this partnership we seek to raise the bar of smartphone experience in the country. Our new portfolio of smartphones is designed in collaboration with MediaTek to provide a powerful mobile experience. Our focus is on offering iconic designs with cutting-edge features like Android KitKat OS, greater device utilization, and faster multi-tasking which offers consumers the ultimate smartphone experience with use cases across information, communication and entertainment. We are confident that our new range will deliver the industry best device performance which will help us in reaching greater consumer base and consolidating our market share across Indian and international markets.”
Dr. Finbarr Moynihan, General Manager, International Sales & Marketing, Mediatek Inc. delineates that, “True to MediaTek’s DNA, we have set another benchmark in technological innovations by developing the MT6591; the Hexa-core platform that now completes the loop of multi-core processor offerings by MediaTek. Both the MT6591 and the MT6592 – MediaTek’s ‘true’ octa-core solution, are part of our commitment to provide high performance yet cost-effective solutions, accelerating the global demographic and cultural transformation for the super-mid market. We continue to democratize technology with an aim to unleash the potential of everyone for the creation of a better world by maximizing the capacity of technology innovation.”
Dr Finbarr supplements that, “We have aligned synergies with the leading Indian smartphone brand, Karbonn that will help provide this cutting-edge technology to end consumers in the emerging super-mid market. Karbonn has been a significant partner for MediaTek and has supported our ingrained philosophy of consistent innovation. Powered by MediaTek, the latest Titanium products by Karbonn will help us in our endeavors to provide best user experiences and accelerate the growth of the Indian mobile ecosystem.”
Priced at Rs.16990/-(MOP) for the Karbonn Titanium Hexa, Rs.14490/-(MOP) for the Titanium Octane and Rs.17990/-(MOP) for the Titanium Octane Plus, the devices will be ready for shipping from the last week of April 2014.