Konica Minolta Gears Up to Capture Western UP Market
With an aim to tap the western UP market, Konica Minolta Business Solutions India Pvt. Ltd., a world-class technology company, convened a road show in Noida on 23rd November 2013.
The road show was organized in association with Alliance Digitech Pvt. Ltd., a partner with Konica Minolta. The road show offered the company a platform to demonstrate their products to the consumers, and to interact with and educate buyers regarding the usage of the product.
The company displayed bizhub 164, bizhub 215, bizhub 224 and bizhub C200 printing machines in the road show, and offered consumers to have a hands-on experience with the devices.
Mr. Tadahiko Sumitani, MD, Konica Minolta was present at the show. Speaking on the occasion, Mr. Sumitani said that “Road shows are an integral part of our marketing strategy because it is through the road shows that we get to showcase our products to the consumers virtually at their doorstep.”
He further added that “Our officers are present in strength at these shows to demonstrate the working of the products and enhanced quality of the output. As a key industrial township in the NCR we place a high priority on this Western UP town.”
