KULR Technology Group has joined hands with Theory Racing, a leading World Cup Enduro racing team.
The partnership with Theory comes on the heels of the company announcing that it will introduce its all-new modular energy storage platform, KULR ONE, at CES 2023 this January 5-8.
KULR ONE is a family of next-generation battery packs bringing a combination of safety, performance, intelligence, modularity and reliability to the world’s most demanding applications.
“Collaborating with a leader in the mountain bike racing space, like Theory Racing, is a natural progression in KULR’s vision to support the global electrification movement,” said KULR’s CEO and Co-Founder, Michael Mo. “Working alongside Director Nic Bean and the Theory Racing team is a terrific opportunity for us to expand into high volume consumer applications as we evolve our NASA-proven battery safety technology to better service the e-bike industry.”
As the micro-mobility category becomes more prevalent, there is an increasing need for safe battery solutions, especially among e-bikes.
This partnership allows KULR to build upon its rigorous thermal management expertise by optimizing state-of-the-art technology with high-performance e-bikes.
The advancement of KULR’s technology in the e-bike space has the potential to serve and transform several ever-expanding industries including general urban transportation, e-mobility sporting, and food and product delivery.
“We are thrilled to be partnering with KULR Technology. We are confident that by combining our expertise and resources, we will be able to write the next chapter in performance e-bike battery systems and help take the power, safety, and efficiency of e-bike batteries to new heights,” said Theory Racing Director, Nic Bean. “In addition, KULR’s sponsorship of the Theory Global Enduro program highlights their dedication to the sport and their focus on stress testing products at the highest levels. We can’t wait to see what the future holds for this exciting partnership.”
KULR will serve as Theory’s primary sponsor at the World Cup Enduro Tour, a global competition to showcase the future of top mountain bike talents. The Theory Global Enduro Program is a World Cup Enduro team that features top riders such as Julie Duvert and Carter Krasney who have proven to be competitive at the top of the sport internationally. KULR’s support will help push the Theory team to new heights while electrifying their traveling infrastructure.
Theory will also be available at CES 2023, January 5-8, supporting KULR’s new commercial product releases at booth #6357 in the West Hall of the Las Vegas Convention Center.