LAVA, has been acknowledged among the Top 100 “Most Exciting Brands 2014” courtesy; Brand Equity in the “Brand Equity’s Most Exciting Brands” Study.
Brand Equity’s Most Exciting Brands (2013) is an annual research property launched of late from Brand Equity and Nielsen. It communicates straight to the youth fraternity to be able to discover the brands that tend to arrest the fancy of this ambitious section of patrons. The study and its process embarked upon stands improved and extended each year, to better epitomize the line- up of brands that are of interest to evolving young India and to capture those that stand out as the trendiest, buzziest and most exhilarating.
The study was carried out among youth in the age group of 15-24, from SEC A. The study was coxswained in seven cities, viz, -Bengaluru, followed by Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune. The sample per city stood at 156, braced with a total design sample of 1092. Interviews were piloted at Graduate as well as Post-Graduate colleges in each city. The study hypothesis was founded upon the ET Most Trusted Brands Survey.
On this recognition, Tarun Verma, DGM, Marketing- Lava International alleged that,“It is indeed a prestigious moment to be in the company of such august brands. We would like to thank Brand Equity, our consumers and all stakeholders in the value chain for trusting, understanding and enjoying the true essence of brand LAVA. This could not have been achieved without the hard work and commitment of each and every member of the LAVA family and the confidence that the consumer has instilled in us. In this very dynamic age of technology, we continuously strive to make our products and brand relevant and differentiated to deliver value in the complete chain.”
On record, Lava has been honored of late as the “Emerging Company of the Year 2013”and was cherry – picked courtesy; the Indian consumers as the 5th most trusted brand in TRA’s Brand Trust Report.