Lenovo introduces initiative to increase computer penetration in the country
Lenovo the PC manufacturer has introduced exciting finance schemes to increase the accessibility of computers to different parts of the country. Lenovo has partnered with Intel in order to promote this initiative in Andhra Pradesh and Telangana. As part of the initiative the manufacturer will be offering 100% financing with zero down payment and zero interest on the purchase of high performance laptops and AIOs. The payment can be broken up across multiple EMIs with no interest fee.
Talking about the initiative, Shailendra Katyal, Director- Home and Small Business, Lenovo India said, “As the global PC leader, we want to address the problem of computer penetration in the country. Lenovo has seen success in driving initiatives of this nature in large, emerging markets such as China and we want to replicate this in India. We chose Andhra Pradesh and Telangana as the firstregion, as they offer immense IT talent. We plan to roll this out in the rest of India too.”
On being associated with Lenovo in this initiative, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said, “We believe that the more people know how they can use technology to improve their employability or livelihoods; the more interested they will be in adopting it and using it right, as one of the biggest barriers to investing in technology are lack of awareness and relevance. We are proud of working with Lenovo on this initiative in enabling more people to transform themselves with the power of computing technology by stressing on the need for adoption of computing devices.”
As part of the program, Lenovo will provide the complete range of fully loaded, great value computers across AIOs and laptops starting at INR 22,390. In order to provide the customers with great financial schemes Lenovo has joined hands with 11 banks including HDFC Bank, Citibank, ICICI Bank, Kotak Mahindra Bank, Axis Bank, Standard Chartered Bank, HSBC Bank, Indusind Bank, American Express Bank, SBI-GE and Rathnakar Bank Ltd. Along with this the manufacturer is also looking up for a tie-up with a major telecom operator in order to provide free internet dongles with every computer. The offer will be available from mid-November 2014, across all Lenovo stores in Andhra Pradesh and Telangana.
