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Lenovo launches Gold Circle loyalty program for channel partners


Lenovo has launched Lenovo GOLD CIRCLE; it is a points-based loyalty program for its LES Lite, LPP and T3 channel partners who purchase from Lenovo Authorized Regional Distributors across India. The objective of the program is to establish a stronger link with all T3 partners through a focused, direct engagement and reward them for their consistent business participation with Lenovo.

Talking about the initiative, Ashok Nair, National Sales Director, Lenovo India said, “Lenovo’s Core channel philosophy is aimed at building long term relationships with our partners. Partners are our primary route to market and our growth in a territory is strongly dependent on them. We will continue to invest and support our partners through new initiatives like Lenovo GOLD CIRCLE, which will open up new areas of opportunities for them.”

It is a non-cash loyalty program and the total number of points will be communicated to the partners by the end of every quarter. The partners will get a unique user id and password, which can be used to redeem exciting gift vouchers from over 100 brands on the Lenovo GOLD CIRCLE program page at with their points. However, the balance points cannot be carried forward to the next quarter. All points to be claimed within the communicated period at the end of the quarter.

The details of the program are as followed:

Program details:

Points to be earned124
•       Partners will earn points for purchases of Ideapad Desktops and Notebooks from Lenovo authorised Retail Distributors.•       Partners need to earn a minimum of 15 points/quarter to be eligible under this program ( Jan 1 , 2015 to March 31 , 2015)

•       LES Lite & LPP partners will get a growth bonus of 25% extra points for 130% achievement against their targets.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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