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Lenovo launches smart connected devices store in Bihar


Lenovo has launched yet another Smart Connected Devices (SCD) store in India. This time, the tech giant has launched its first SCD store in Patna, Bihar. These stores serves as a one stop destination to cater to the technology needs of all users, through new form factors including Notebooks, Desktops, Tablets and Smartphones. The firm also has plans to open 4 more stores in Bihar by the end of 2015 and 40 stores across the country in one year.

The store is spread over 300 square feet, situated at the heart of Patna’s IT hub at Saket Tower on S.P. Verma Road. The layout and design of these stores are akin to company’s SC stores in Hong Kong, Tokyo and the US.

Following the success of its first SCD store at Pune, the introduction of the additional stores across the country is an integral part of Lenovo’s strategy to win in the PC+ era, the press release states.

Speaking at the launch, Shailendra Katyal- Director-HSB (Home & SMB) India said, “As we make stronger inroads into the exciting world of PC+, we want to offer our customers a one stop experience through our Smart Connected Device stores. Our products are becoming sleeker and smarter and we believe that the retail experience should match our future-ready portfolio. We are investing in areas such as product innovation, retail innovation and new markets to build a brand that is regarded as a smart connected devices player. Our new store will help showcase a holistic PC+ range to our customers through a refreshing format.”

In addition to this, Lenovo understands the needs and nature of customers; therefore invested in trained personnel ‘LenovoPros’, who engage with customers on the shop floor to help them make a satisfactory decision. And offering a solution- based approach rather than feature selling, the store gives consumers a ‘touch and feel’ of all products.



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