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Lenovo to restructure national distribution system across the country


One of the leading PC players in India Lenovo has announced the reorganization of its national distribution system across the country. The new structure will rearrange the Teir 1 distributors with Lenovo’s four different spheres which include Lenovo Exclusive Stores (LES), Multi-brand stores, Regional Distributors and Large Format Retail. This new rearrangement will take the new model to a next level and more focus will be given to each sector.

Commenting on this restructuring, Shailendra Katyal, Director, Home and Small Business (HSB), Lenovo India, said, “The new T1 structure is a significant step towards developing a best-in-class partner system for Lenovo in India. We are confident that this new distribution structure will further strengthen our engagement with our T2 business partners. Each of these verticals has distinct product and sales patterns and aligning our national distributors to service verticals in a focussed way will ensure better end-to-end serviceability for our channel partners”.

The new model will help creating an ecosystem, which will enable Lenovo and the T1 partners to address the distinctive needs of different verticals in a focused manner. This will also provide dedicated channel base to the T1 partners where they can invest and value-add for growth on these accounts. It will also enable allows T1s to move beyond credit and fulfillment to having a more growth oriented approach by having better end-to-end inventory alignment and product evangelism with T2 partners.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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