Littelfuse is working into developing more power-efficient, power pack, compact devices & solutions to create a safer, greener and more connected world. During an exclusive interview Gursharan Bhatia | Country Head – India & SAARC Region & South Africa | Littelfuse tells Niloy from BISinfotech about current and forthcoming Littelfuse dynamic strategies in this fast changing digital environment. The veteran also focused on latest offerings and the company’s focus into SiC and online communities encouraging innovation. Edited Nub below.
Q Advanced technologies like in consumer, automotive, renewable etc. are driving the power semiconductors demand. How is Littelfuse working into developing more power-efficient, power pack, compact devices & solutions?
Littelfuse is actively working on providing innovative solutions which are helping to create a safer, greener and more connected world. Some examples of our innovative solutions are like SetPTM Thermal protection for safer higher power delivery with USB-C cables, latest X3 and X4 Ultrajunction MOSFETs which offer the best in the class figure of merit for 150V to 300V ratings and also highly integrated fuses like 881 Series for dense power applications.
Q Littelfuse, key focus areas and offerings meeting the current demand of the market?
Littelfuse focuses on three area’s Protect, Control & Sense and regularly releases products for these area’s.
- Protection- Overcurrent protection, Surge-Protection and ESD protection,
- Sense: Position, Speed & Temperature etc. and Control: Thyristors, TRIACs
- And Power Electronics: Diodes, Mosfets, IGBTs & drivers.
Q The online community is driving new design ideas and helping innovative ideas to flourish. Do you have any such online community to help young engineer’s community and start-ups?
Littelfuse has a unique online simulation platform for selecting protection devices – idesign where engineers can run simulations as per their design requirements. Littelfuse also has an online sample centre where engineers can order limited samples for faster evaluations and also options to check distributor inventories for pilot lot productions.
Many tech enthusiasts regularly benefit from the valuable information at https://www.speed2design.com/ In addition to this enough design related information is also available at www.littelfuse.com
Q Littelfuse focus into the growing emergence of silicon carbide and gallium nitride power semiconductor devices and modules?
Littelfuse is focusing heavily into Silicon Carbide technologies has latest generation of 1200V SiC MOSFETs and full range of 650V & 1200V diodes. We also offer unique packaging options for this technology including SOT-227 or our unique SMPD package for highly integrated solutions. Littelfuse has also recently released a unique SiC Diode + Si-MOSFET combo device – MXB12R650DCGFC for PFC and boost converter applications.
Q What are the key sectors Littelfuse is focusing in India?
Everywhere and Everyday Littelfuse broad portfolio of protect, control & sense solutions are being focussed for customers in India and we also try to provide India specific solutions as well.
Q Advanced technologies are also bringing new challenges for designers to maintain design-cycle time with market demand? What are Littelfuse strategies to be ahead in the market?
Littelfuse has a broad sales team integrated with our marketing & product management teams who lay special emphasis on understanding future technology roadmaps and developing innovative solutions for it. For example, Littelfuse SetPTM Thermal protection solutions were developed to protect higher power delivery using USB-C connectors etc.
We also provide them access to our labs which helps them to cut their design cycle.
Q What are the key trends you foresee driving the semiconductor industry going into 2020?
Key trends driving the semiconductor industry are safer, greener & connected world. Some examples for India which will drive growth are new cleaner BS-VI emission norms getting implemented in 2020 along with development of electric vehicles, more secure automobiles requiring innovative sensing solutions, cleaner solar & wind energies etc. Littelfuse has specialized products for these segments.
Q How has been the Q3 of 2019 for Littelfuse?
This year due to low demand and economic situation industry overall is affected. This has also impacted our Q3 numbers. However, going forward we expect the demand to pick up.
Q What are the growing challenges and scopes you see in the dynamic changing technology sector?
Ever increasing power densities are enabling design or slim/ smart technologies. At the same time, it is posting a challenge to ensure safety of the end users. With focus and experience in its hand, Littelfuse will continue to provide solutions to the customers who are interested in reliable solutions.
Q What are the impacts of Internet of Things, AI, cloud etc. in the current semiconductor industry and how is Littelfuse adopting the change?
IoT opens up new vistas for Littelfuse. While the computing power from the cloud would help many small/big companies to offer myriad products, real sensing does call for reliable sensors and highly integrated power solutions. All these concur with Littelfuse focus area’s and we are consistently participating with many customers globally as well as in India to design & develop solutions for these.