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Loylty Rewardz grows with the help of Microsoft SQL Server


Loylty Rewardz, a customer loyalty program has announced that its business has increased 22 times with the growing customer adoption of its Microsoft-powered proprietary solution, LIDSys (Loyalty & Intelligence Development System). The solution is created on the Microsoft SQL Server and is enabling the companies to process more than 280 million customer loyalty accounts and processing transactions amounting to over INR 5,000 crore every month for 18 leading banks in India.

Speaking about the same, Bijaei Jayaraj – Founder & CEO of Loylty Rewardz said, “Microsoft supported us throughout the development of LIDSys, which is a world-class loyalty and customer relationship management platform. We have successfully rolled out several mobile native apps, apart from a real-time point-of-sale system. This has empowered the end customers to leverage the loyalty benefits offered by their banks across practically all devices and merchant outlets.  As a result, our client banks are seeing increased customer satisfaction and our Merchant Partners are able to acquire and retain customers.”

On the other hand, Srikanth Karnakota, Director, Cloud and Enterprise Business, Microsoft India said, “SQL has always had leading capabilities for customers to leverage.  We are delighted that Loylty Rewardz is bringing significant value to leading banks with their solution relying on SQL Performance.  In addition to our in-memory columnar support in SQL Server 2014, we are also pushing the boundaries of performance with in-memory online transaction processing (OLTP) with customers realizing performance gains of up to 30x.”

The LIDSys ensures stability, scalability and versatility – banks and merchants can improve customer relationship, strengthen customers’ allegiance to the brand, gain significant insights into consumer behaviour and drive better profits. Loytly Rewardz has been able to provide banks and retailers with customized loyalty solutions, specific to their needs and parameters.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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