Mahindra Comviva has signed a strategic agreement to acquire Emagine International for an undisclosed value.
Customer Value Management represents an unprecedented opportunity for business value creation. Acquisition of Emagine significantly enhances Comviva’s strengths and in addition to the technology and solution capabilities of both companies, matured managed marketing services will further enable Comviva to deliver enhanced customer value.
Emagine’s acquisition sought to strengthen Comviva’s in-region capabilities to deliver end-to-end solutions to customers. It also adds a number of impressive customers, including Optus, 9 Mobile (formerly Etisalat Nigeria), Virgin Mobile, Vodacom and Vodafone Australia to Comviva’s portfolio.
Recently, Comviva has appointed David Peters as chief executive officer of Emagine International and Amit Sanyal, business head, customer value management practice, Comviva, as the executive heads of the combined business.
Citing on the development, Manoranjan ‘Mao’ Mohapatra, CEO, Mahindra Comviva said, “We are delighted to join hands with Emagine as it will greatly enhance our ability to capitalize on the exploding demand for consumer analytics solutions. Comviva is focused on ensuring a leadership position in this space. With this, we are well positioned to deliver accelerated revenue growth to all our stakeholders.”
Speaking on the occasion, David Peters, CEO, Emagine International said, “We’re confident that the combined strengths, services expertise, and talent of our companies will bring greater end-to-end capabilities of products and services for telecom operators, delivering greater value to all our existing customers globally, and opportunities for accelerated growth.”