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Mahindra Comviva Unveils IRIS, a Monetization Platform for CSPs

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Mahindra Comviva strengthen its Revenue Plus suite with the launch of IRIS (Incremental Revenues through Incremental Sales), – a monetization platform for CSPs. The new solution is known to unify retailer and subscriber recharge processes by providing a seamless, congruent and concurrent recharge experience to both the parties. IRIS is an integrated channel management solution embedded with work force automation, which encompasses various functions like retailer incentivization, retailer self-help and channel self-help.

IRIS comes with various level of upgrade giving customers the flexibility of treating each customer and retailer differently meeting their requirement.

Amit Sanyal, Assistant VP & Head, Consumer Value Solutions Business, Mahindra Comviva said, “The effort put in by the operator for quicker ROI, revenue enhancement and incremental margins are often hampered by the lackluster approach followed by retailers who actually sell the products. Retailers are the sole influencers at the moment of truth which is the point of sale.  At this point of opportunity, they can up/cross sell a pack, assist the customer in pack discovery or promote the operator’s brand over the competitors’. Incentivizing retailers is a must to make them operators’ brand ambassadors.

It enhances retailer incentivization by tuning the value of each reward to the value/effort of the upgrade brought in from each customer. Further, it aids customers in service discovery through its customer self-help feature. Channel self-help one of the key features of IRIS enables telcos in broadcasting real time relevant sales and distribution related information to the entire field force. The availability of real time information at the retailer and field executive level provides the impetus needed in the field for accelerating action planning and productivity.

“Operators across the globe have shown interest in our IRIS solution as it helps them to unify the subscriber and retailer recharge journey as well as garner incremental revenue resulting in higher customer and trade satisfaction,” added Amit.

Mahindra Comviva introduced its Revenue Plus Suite as a data-driven marketing tool to help marketers deliver highly contextual marketing across multiple channels and on any device. Using Revenue Plus marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage.

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